Lets face it PPC can be a royal pain in the backside, not only do you have to pay for it, but you also have to keep an eye on it to make sure you do not spend a fortune!, and you still cant guarantee results, this is why organic seo is also very important, because if you get this right, target the right keywords, you can hook yourself up with a goldmine of free traffic!.
Organic seo is the natural search results listed on the left side of a Google search, they are the free listings.
Targeting the organic seo listings is not just about your main keyphrase, and that’s the point of this post, too many times people concentrate too much on their main keyword, and forget about all the other keywords they could be targeting, “but you can only have one main keyword” I hear you say, yes, but what about your posts!?, we go through all this effort to research and get links to our main page, we simply forget that in our posts is a goldmine of organic search engine potential.
Too Manic For Organic
To keep a long story short, I optimized this blog for my main keyword, it took me about 4 months of hard work to get their, but recently I hit number one in Google, I was so happy when I saw my site at number one, all that hard work paid off, but then…………….. no traffic, how could this be?, in my keyword research I probably should have looking more into the cyclical nature of keywords(trends), I think mine must have been very popular when I got the data, but then when I hit number 1, they were all gone!.
What kept my blog going through this was the organic search engine positions I was getting on just my posts, and this is because I realized that every post you make on your blog, should contain a subject that you researched like you would for your main site keyword phrase, however with the posts you make, don’t go for the huge competition keywords, go for the related long tail keywords instead.
Long Tail Keywords Add Up
Think of it this way, if you find a long tail keyword with low competition that gets just 10 visits a day, then you decide to optimize your brand spanking new post for that keyword, say you hit number one in Google a couple of days later(hopefully), so you’re at number one for that posts keyword which brings your blog 10 visits a day, and remember this is just one post, think about how many posts your blog will have if you post at least once a day, just for one week you would have 7 posts, so if the Google gods shine down on you, thats 70 visits to your blog a week thanks to those low competition keywords that nobody else uses.
So researching long tail keywords, and trying to hit the top spots in the organic seo listings for those keywords, is a free method that can pay off in a big way, especially if you are waiting for your main website keyword to rank in a competitive field, the traffic from the optimized posts can carry you along in the mean time.
Optimize Your Blog Posts
In the future rather than naming a post something completely unrelated, why not research it using your favorite keywords tools, stick to the low comp/traffic long tail keywords, then optimize your blog posts for them, using all the regular headings,titles, link text you would if you were starting a new site, doing this could see you through those traffic tough times:).
Oh and build inbound links to those pages also, and not just the homepage!!.
If you have trouble with keyword research, don’t worry, I’m working on a video that covers how to use some free keyword tools to find a goldmine of keywords to use!, stay tuned!:).
