$21.21

Last weeks total was at $20 for the week, and I mentioned that Kindle sales for The Twitter Technique were down maybe because of the lack of Twitter talk on the news. So I decided to take a look at the sales copy on the product page to maybe make adjustments, its when I navigated to my books amazon page that I noticed…..

The price on the Kindle  edition was raised from $15 to $27!!!, ARRGGHHH!!. Who could have done such a thing without asking me?, surely this is a conspiracy that only the x-files team can solve, but instead what actually caused the price increase was me being a dumb-a$$ again.

When I actually submitted the Kindle edition of the ebook, for some reason I listed it at $27 which was the same price as the downloaded version. When submitting a book on the Kindle you can enter any price you want, but depending on guideline’s set by Amazon they can adjust it by what they think is more suitable for size/content.

Amazon set the price at $15, but still displayed the “list price” as $27 on the product page. This was great for me because every person browsing to my page would see that they got a huge discount form $27 to $15!, bargain.

It was last week that that $27 list price became the real price and it killed me!, obviously with my competition pricing Twitter books at $10-15, my $27 price point was going to get less buyers than an ice cream truck outside an igloo!.

So all I really had to do was adjust the price back right?, well yes and no. Because The Twitter Technique was selling really well at $15, its Amazon Sales Rank(which is a ranking system Amazon use to track how well books are doing in the listings) was flying high. At its best the sales rank was at 7k out of hundreds of thousands of books, its now at just over 100,000. OUCH.

Another thing that dropped because of the lack of sales was its listing for a “twitter” related search in the Kindle store, The Twitter Technique was at number 1 position but has now dropped down to number 3, so their is work to be done.

The good thing is I now know what it takes to get it back up in the sales ranking, so with all things said(or typed), im not too worried about it.

Hardcover To The Rescue

What saved me last week from this Imac total being ZERO, was The Twitter Technique hard cover version. I started to sell my ebook as a real hardcover printed edition, and it was a few sales from this that brought last weeks Imac total to $21.21.

Hopefully this will continue selling well as a hardcover, and my Kindle sales will come back to life too?

What I Learned  From Last Week

Track Track Track. I really should check product pages everyday just in case this happens again, rather than just blame other circumstances right off the bat. Had I done this I could have made the changes in a matter of hours rather than days.

But its another important lesson learned for me, as I wrote in a previous post Making Mistakes are part of what I do, and this one stands as another one in the bag that I wont repeat again(hopefully).

I’m now off to check product pages and buy ice cream from outside my igloo;).

WHERE IM AT:::

DAYS LEFT = 50 (Sept 1st)

$ MADE SO FAR = $707

$ LEFT TO MAKE =$2293

$ DAILY TARGET = $45.86

What is Operation Imac??

Tags: operation imac

This entry was posted on Monday, July 13th, 2009 at 9:30 am and is filed under internet marketing blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.