I posted previously about the power of using iGoogle and how to set it up on your homepage. But recently iGoogle added a keyword significance chart into the mix which adds another level of Google keyword feedback information for your sites.
If you already use iGoogle or set it up using my post, then you will be able to see the new keyword significance table when you get to the iGoogle page. It will look something like this…
You will see a list of keywords next to a bar chart with is showing you what keywords Google feel are more relevant to your sites. Here is how Google explain it…
Below are the most common keywords Google found when crawling your site. These should reflect the subject matter of your site.
So they are basically saying that if you are targeting certain keywords/phrases on your sites, then the keywords you target should be pretty high up in this significance chart.
If Google feels the keywords you are targeting are not significant enough in your sites content, then how do you expect them to place you higher in the rankings?
You can expand upon the list above by clicking on the “View All” link at the bottom of the chart to get to this next screen…
This is the extended list of keywords by significance you will be presented with after clicking the view all link.
What Does This Tell You, And What Can You Do?
If you have been struggling for rankings this information might tell you that Google does not feel your keywords are significant for the content you are writing on your sites, and therefore may not consider you relevant enough to be ranked for your keyword choices.
You could have a couple of options after discovering this information..
1) You could start to write more content related to the keywords you are targeting. Then track overtime this keyword significance module to see if any changes occur both in the chart, and also in the search engine rankings.
2) You may discover a keyword/phrase that you did not even consider before, and by writing content naturally you have been subconsciously targeting it without even knowing about it. Then you have the option to actually change your desired keyword, and put much more focus on this new keyword phrase instead.
Scenario #2 is what happened to me, so in the name of research I did just that. I targeted a new keyword/phrase to see what would happen in the rankings if I optimize my site for a keyword google feels is the most relevant, and not what I felt was the best match.(Of course after I did a little research on traffic and comp;)
It will be interesting to see how this plays out;)
Hopefully you will be able to get a great insight into what Google feels your site is all about, rather than just hoping it will rank you high for your chosen keywords! Give it a try;)
Tags: igoogle, keyword phrase, keyword significance, optimize
