Newbie Marketers Tip #1 – Site Overlay

Google Adwords/Analytics

Not wanting to put my latest Adwords Campaign research in the trash because it didnt do too well!, but im learning too right!;), I thought i’d share some information and tips along my way with you, at least that way I can get something out of it while I ride along on this “trial and error” train.

My first tip was discovered yesterday, I knew about it before but didnt know at the time what the hell to do with it, I thought it was just some analytics fodder to pimp out the application a bit more!?, but searching through my analytics yesterday I came across it once again, and I started to see what it can be used for, but first let me bore you with my story………….. here goes………

Two days ago I was playing around again with Market Samurai, Google Keyword Tool, and Google Insights, everytime I do this I tell myself its just helping me learn more, but I always come out of it with another niche idea, and thats excactly what I did!, Damn you GREAT TOOLS!, so a new domain/blog page later I had my 7th project in front of me, this is going to be a winner!, just like the 6 before!;)), anyway I made this new blog almost like a sales letter page, eye catching title, breif summery, whats in it for them and yardi…. yardi…. yarda……, then I embeded a YouTube video of a review of the product, I then hit em with the products themselves!!, “I’m going to make A killing”!!.

So I had domain/site/salesletter/video review/product, with me??……, I then turned to Adwords, but I wanted to try something new than the other projects before, so for this new campaign I turned off search related PPC results and went for content instead (tip: either do search campaign or content campaign, dont do them together, if you do you cant get acurate stats back because it bunches them alltogether), I wont go too much into what happend as its still a work in progress, all you need to know is I got 25clicks, but only had an 0.02% CTR, marketing guru ah!;).

Tip Number 1 – Site Overlay

Now my content campaign is over I always check Analytics to see what happend, and it was here that I discovered tip #1: Site Overlay its here that I discoverd what a great tool this can be, what it does is open up an overlay of your site, this means it shows you in a full size screen where the people that came to your site clicked the most, you see little box’s with numbers in them representing the amount of clicks percentage that link on your site got, buy doing this you can track where you customers/visitors are clicking the most, and if you use this right, you can pause your campaign, adjust your site a little, resume it again and see if that changed anything?.

When I did this I found the visitors were clicking in the strangest of places, I had 12 clicks alone on the wordpress.org link!!, and 7 more on the page title!!, WHAT IS WRONG WITH THEM!?, or maybe its what is wrong with me, maybe I have too many links to confuse them, or maybe my keywords were hitting the completly wrong mark, maybe my niche is a dud;)), but at least I have the site overlay to see whats going on.

If it was the fact that I have allot going on in that page, then you really get to see why a basic sales letter page could work so well!, give them tons of options and they could click anywhere, and they do, but give them a stream lined sales page with only a couple of options, either buy this or leave, it narrows down on maybe actually getting that click right where you need it!, of course targeting the right keyword to the right market might be good too!.;).

Heres what you need to do to see yours:).

Site Overlay Step-By-Step

Step One.

In Google Analytics -> View Report for your site with the campaign -> Dashboard -> Left Hand Column -> click CONTENT.

Step two.

Once content is clicked you get this drop down below. -> Click Site Overlay.

Step Three

Your browser will open up a new window, their you will see your site as normal, but what you also notice is small box’s above your clickable links, some of them will have numbers on them, if so, then that represents a percentage click on that link, see how its done?.

Obviously I could not show you the whole site, then you would just laugh at me;), but you can get the idea below;).

Play Around With It

What you do from here with it is up to you, I just wanted to show you the tool becuase I’ve not seen anyone really mention it yet, but any feedback would be great to hear.

Thanks again….